Alex Robertson Textor: More Unsolicited Advice for my Fellow Travel Writers: Four Rules for Working with Publicists

See on Scoop.itTravelholics

Travel writers and editors are constantly working with publicists. Sometimes publicists arrange for our travels to be comped entirely.

Brian Castellani‘s insight:

This goes to the heart of it all, I suppose. Know who you are. Unless you’re just starting out and you’re willing to take just about any opportunity thrown your way, you should know your shtick and your interests. Communicate what you’re about to publicists. If the publicists you deal with are any good, they will listen and make sure you don’t receive unwanted press releases and invitations. The most responsive publicist I know in London sent me an email prior to our first meeting. The best bit: “Tell me what you do and what you don’t so I can help you.” Provide this information for publicists early in your relationship, whether they’ve prompted it or not.

 

#travelindustry, #travelwriting, #UnsolicitedAdvice

See on www.alexrobertsontextor.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s